Facebook Challenge – Day 4

So! Today was a very successful day on my Facebook Challenge! While I did not do too much more research, I did try engaging with my teams, and asking questions on the Etsy forum. The result was I got a lot of advice that was mostly not helpful, or told me things I already know, like that I need to improve my photography skills (I would love to fix my pictures, I really would, I just can’t right now due to the roughly 300 miles between me and my products, which is regrettable).

But! There was success 🙂 Today, I gained 2 more followers on Facebook, bringing my total to 47! Hopefully by the end of this challenge I will have 100, but I don’t care what the number is if they are engaged followers and help me build my brand and my business.

Another interesting thing I learned, and I’m not sure if I’ve written about this yet, but my followers see my posts that are released in the early afternoon the most. Unfortunately so far, that has been posts that do not relate directly to my brand. One of the pieces of advice I received was to post links to photographers, or articles, or anything else that my followers might find interesting. So I tried it out, posting a link to another Facebook group that deals mostly with animal photography, which I quite liked, and I thought as probable fellow animal-lovers, my followers would appreciate. This post unfortunately got more attention than my post about the 12 owls I sewed eyes onto last night.

That is something else I am finding. As I delve more and more into the wonderful world of social media marketing, I am finding that I am more motivated to work on making more owls! As a result, I sewed 12 owls almost completely last night, all they will need is to be stuffed when I get home, which is fantastic. Although, like posting on Facebook, they should be listed on Etsy one at a time, to attract attention over several days. I have finally discovered the reason why movies and high-visibility products have “release dates”: to build up the hype! While it will be difficult to build up hype with the still meager 47 followers I have on Facebook, it is not impossible, and it is my goal to do so.

If you have an tips for me, email me at wanderingbluewhimsy@gmail.com

To join my growing community of fans on Facebook, follow me at http://www.facebook.com/wanderingbluewhimsy

And to see my owls and my sister’s necklaces in action, check out http://www.etsy.com/shop/WanderingBlueWhimsy

Facebook!

So considering this is a blog for my etsy shop, I figured this post could be promotional. I added a link to my Facebook page here, which might seem odd, considering I sell things on my Etsy page, not my Facebook one.

BUT I just read an article : http://orangetwig.com/blog/why-my-facebook-fans-dont-see-my-posts?ref=s and it was super helpful in helping me figure out what I need for my Facebook page to actually be helpful. It talks about Edgerank, which Facebook uses to determine how many of your followers see your post. It’s based on engagement, rather than follower number.

I think that’s really interesting. My page is super small, which was emphasized for me when I read this article, as they used the example number of 100 likes. I have 45 right now, which means that if 15% of my followers see my post, then 6.75 people see my posts. That’s probably rounded to 7, because you can’t really divide people like that, but still. That’s only 7 people that see each of my posts. If they don’t interact with that post, via likes or shares or comments, then my Edgerank goes down, and therefore the percentage of people who see my post goes down. When only 7 people see my posts, it’s unacceptable for my Edgerank to go down.

So I’m setting on a course to try and improve the quality of my likes, by improving the quality of my Facebook page. So, go ahead and like my Facebook page, and tell me what kinds of things you want to see on there! I’ll keep posting about my struggles, and the things I learn along the way to 100 likes!